IofAM Members
and Fellows
|
£65 +VAT |
|
|
IofAM Members
and Fellows
(multiple booking rate*) |
£45 +VAT |
|
|
| Business Affiliate Members |
£250 +VAT |
|
|
| Non-members |
£95 +VAT |
|
|
Non-members
(multiple booking rate*) |
from
£75 +VAT |
* To qualify for multiple booking rate you must either book places for two or more people to attend the same seminar OR book places at more than one seminar at the same time
> What past attendees have said |
|
Every organisation is vying for the attention of the media so how can you make sure you stand out from the crowd and build your public profile even with a limited budget?
This seminar will feature experts from both sides of the fence to explain the dos and don'ts of getting yourself noticed and achieving coverage in a cost effective way.
|
Kirstie Colledge, Managing Director of Simply Marcomms Ltd, a B2B Marketing Communications Consultancy that specialises in marketing and publishing for UK Trade Associations.
In this session you will learn:
 |
How to write a killer press release and get published on and offline |
|
Online marketing techniques for Trade Associations using Web 2.0 - low cost/high result, online marketing campaigns |
|
Blogging and Microblogging - an introduction |
|
| |
|
 |
Giles Robertson, Founder and Director of green banana marketing, a company which understands the needs of marketing and corporate partnerships in the ethical and sustainable sectors.
In this session we will look at:
|
Role of marketing within organisations from Oxfam to ipod |
|
Potted history of marketing and what it can achieve |
|
Case studies looking at communicating with the public, business, staff and other key stakeholders from WWF, The Fairtrade Foundation, Laban and Greenvoice |
|
Interactive session with group looking at how to take brand x to market to certain audience and a review and discussion about what actually happened! |
|
Marketing and the critical elements during the recession |
|
Christmas social networking event sponsored by
Kensington Insurance
All members and seminar delegates are invited to attend the Christmas social free of charge and enjoy a glass of wine with fellow delegates.
Please RSVP to iofam@secretariat.org.uk to confirm your place. |
 |
> Join the IofAM
| |
