An informative, interactive session on how to implement a powerful communications strategy.
Three experienced communicators - Sarah Taylor, Catherine Hawkins and Rachel Frankel - presented a range of topics, offering perspectives on how to develop a programme that is flexible enough to provide timely, meaningful responses to industry news and trends, while also allowing your organisation to take a proactive role - putting forward promotional messages that produce results.
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View presentations made
at this event:
Challenges of Marketing in Membership Organisations
Establishing a Unique Communications Message
Building an Online
Communications Plan
Note: These presentations are not refereed publications and IofAM assumes no liability for the information contained within. The opinions expressed are those of the presenting authors and do not necessarily reflect those of IofAM or its representatives.
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