As their impact grows, associations have begun to look closely at how their activities impact their members, their sector, and public policy.
A range of inspirational speakers - Jo Welch, Ken Watson and Judith Powling looked at how association managers can ensure an excellent standard of customer care, developing an approach to support and listen to their members which will directly affect the way they communicate their message to the wider world. Just how this approach influences associations' impact on government was also debated.
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