Seminar Report

Creative revenue generating for your association: Delegates get an inside view of expansion without debt Seminar: Expansion Without Debt
12 June 2007 | 1 Queen Anne’s Gate, Westminster, London
The Institute welcomed delegates to the latest in our popular morning seminars – informal sessions for networking and a chance to debate topics on the horizon for managers and directors of associations up and down the country.		View presentations made at this event: Diversified Revenue Generation Through A B2B Trade Fair Creating Innovative Sponsorship Opportunities Note: These presentations are not refereed publications and IofAM assumes no liability for the information contained within. The opinions expressed are those of the presenting authors and do not necessarily reflect those of IofAM or its representatives.
Tony Millns (Chief Executive, English UK) kicked off with an overview of a top trade fair and conference in his industry – a model for how his association pulls in revenue from diverse sources. The event incorporates a range of income-generating possibilities ranging from exhibitor fees to product sponsorship to drawing income from associated, smaller events linked to the trade fair. The discussion offered a snapshot of formats offering a rage of new ideas for associations and flagging up how the positive exposure from this type of event can help to raise profile, reinforce and promote good practice and encourage partnerships.   Catherine Hawkins (Director, Communicate Sport) used her own experience developing sponsorship packages as the basis of a colourful presentation illustrating various creative ideas. Virgin and T-mobile were held up as the gold standard of successful sponsorship formats while at the same time various types of potential sponsorship initiatives were discussed - from music festivals to targeted meetings to evening events. The talk offered a practical overview of approaches that work. The session ended with lively Q&A where delegates took a stab at outlining innovative sponsorship suggestions to investigate for their own organisations.