Seminar Report

Seminar: Media relations: building your public profile Tuesday 15 December 2009 Park Plaza Victoria, London Venue Partner Supported by Christmas social event sponsor:
The Institute held its final seminar of the year on 15 December 2009 at Park Plaza, Victoria giving delegates the strategies to differentiate their activities using the most cost effective marketing tools. Kirstie Colledge, Managing Director, Simply Marketing Ltd, kick-started the seminar with an eye opening introduction on how to write a killer press release. Using a 'who, what, when, how and why' technique. Further tips on successful publishing both online and offline and on search engine optimisation techniques offered practical, useful background on promoting profile to stay ahead of the competition. A detailed analysis of the latest Web 2.0 trends covered corporate blogging and micro blogging activities - powerful and often under-used tools for associations. Giles Robertson, Founder and Director, Green Banana Marketing, looked at how a verbal and visual brand identity helps organisations to "understand unarticulated needs and go forth to meet them." Case studies used campaigns from the WWF, the Fairtrade foundation, Cancer Research UK, Tate and Greenvoice to show how powerful, marketing campaigns use brands to convey a targeted message that inspires both action and loyalty. Ten top tips for of marketing in a recession received positive feedback - with social networking a key part - but not the only element - in the mix. The seminar was followed by festive end-of-year drinks with members, delegates, speakers and supporters. The Institute would like to extend special thanks to sponsors NetXtra and Kingston Insurance.		View presentations made at this event: Media Relations - Building your public profile Effective marketing (to help reach the right people) Note: These presentations are not refereed publications and IofAM assumes no liability for the information contained within. The opinions expressed are those of the presenting authors and do not necessarily reflect those of IofAM or its representatives.

 

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