Speaker Profile

Giles Robertson Founder and Director, green banana marketing
Founder and Director of green banana marketing, a company which understands the needs of marketing and corporate partnerships in the ethical and sustainable sectors, recent clients have said: "green banana marketing bring huge energy and creativity to any marketing challenge, with a clear sense of what works and doesn't, as well as an excellent network of contacts. We would certainly recommend them to others" April 09, Director of Communications, Fairtrade Foundation "green banana marketing provided relevant and engaging insights to the challenge, quickly getting to the root of the issues. The strategy which they developed helped achieve the necessary levels of corporate support. I would have no hesitation in briefing Giles and green banana marketing on future projects - providing refreshing, creative and cost effective work" August 09, Marketing and Communications Director, CARE International Not for profit experience 1999 - 2009 Founder and chairman of the Not For Profit Group within the Marketing Society, now in its 5th year - the main professional leadership forum within the sector Writer (including Third Sector 'Expert View') and speaker at various forums Marketing Director; Greenvoice, commercial and marketing lead for new environmental site Connected 7.5 million new people as Head of Marketing and Communications at WWF through partnerships, press, film, events, online, radio and print Oversaw re-branding and relaunch campaign at Southbank Centre and commercial partnership strategy, gaining 250,000 visitors in opening weekend, as Deputy Director, Marketing Directed new brand identity with Wolff Olins as Head of Marketing and Press at Laban, the world's largest contemporary dance venue, attracting 8,000 locals to opening weekend. Managed the funding strategy with corporate and public sector Commercial advertising experience 1992 - 1998 Graduate trainee at Saatchi & Saatchi rising to Account Director with stints at Publicis and Ogilvy. Developed advertising strategies for Toyota, Visa, Mirror, Save The Children, RSPB, Renault Clio Papa Nicole campaign, Coca-Cola and Ford Ka and Focus launch "I live in North Dulwich with my wife and three young children. I do my job in the belief that we can all make a difference to the world around us through our work and how we live our lives."	Presentations by this speaker: Effective marketing (to help reach the right people)