Speaker Profile

Kerry Hallard National Outsourcing Association Buffalo Communications
Kerry has been the majority shareholder in Buffalo Communications since May 1998, when she undertook a management buy-out of the company. Kerry had been Managing Director of the company for two years prior to this. During her time as Managing Director of Buffalo, Kerry has diversified the company's business offering from providing purely public relations consultancy services to providing a full communications management consultancy offering, including financial PR and investor relations, on a pan-European basis. She has also broadened the company’s client portfolio from being highly focused on the high-tech sector to encompass telecoms, new media, consumer-tech, professional services, business-to-business, sports and general consumer. Under Kerry's direction, the company has achieved its Investor's in People accreditation, passed the PRCA’s Consultancy Management Standard and developed the company to constantly achieve 100% client referencability. Kerry also pioneered the launch of Buffalo PR2.0, where Buffalo leads the field with its own version of PR, which is focused on results not activity and offers payment on results. Kerry holds the title of Communications Director for the NOA and has been co-opted as a Board member to the trade association. Kerry is directly responsible for setting and overseeing the implementation of the communications strategy and marketing direction of the NOA. In this role, Kerry also sits on the editorial panel of Outsource magazine. Kerry has taught the PR module to students studying the CAM (Communications Advertising Marketing) Certificate and is currently studying for her MBA with Kingston Business School and is a Member of the Association of MBAs. Prior to commencing her career in public relations, Kerry worked in Eagle Star Insurance Services' IT department. Kerry graduated from the University of the West of England with a BA Hons in Modern Languages and Information Systems.	Presentations by this speaker: AchievingSuccessful Outsourcing For Your Association