Speaker Profile

Rosemary Smith MD, RSA Ltd and Chair of the Board of Directors of the Data Management Association
Rosemary began her career in publishing and has been working in the list and data business since 1989. She became involved in the lobby against restrictive data protection in Europe whilst working at the Periodical Publishers Association in the late eighties. She wrote the first guide to the 1984 Data Protection Act for magazine publishers and served on the Advertising Association Data Protection Committee and the Committee of Advertising Practice. Rosemary was later active in the British List Brokers Association (now part of the Direct Marketing Association) and wrote guidance for members on privacy issues. She served on the working party which drafted the list and database rules in the British Code of Advertising, Sales Promotion and Direct Marketing. Rosemary has been a member of the Direct Marketing Association’s Governance Committee for ten years and is currently Chairman of the committee which oversees the mailing/telephone/fax preference services. She is the Chairman of the Direct Marketing Association, has been a Board Member for eight years and is an active member of the FEDMA List Council. She has given regular presentations covering permission based email marketing, privacy, data protection and self regulation to audiences in the UK, Europe, USA, Australia and South Africa. Her other company RSA Direct, offers direct marketing consultancy and list services.	Presentations by this speaker: Managing member privacy collecting and securing your data assets

 

 

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